I posted an example last week of a form I encountered that really stuck out to me. It really shocked me how good it was.
Can you spot what stood out to me?
There are standard good things about this form:
- A graphical representation of where I am in the process
- Simple entry fields with clear field name
- A submission button that is clear
Yeah, yeah… it’s a form. I expect all those things.
What struck me about this form was that it didn’t care about me! It was asking for my child’s name, not mine. The credit card holder.
So what Matt?
So what? That’s my daughter! She means the world to me. No surprise there either.
So why is this so good?
Later in the process, as I’m discovering their services and receiving communications this form gives them an edge. They now have the power to influence my experience in a way you couldn’t without my daughter’s name.
Matt, did Lucy like the kit we sent?
We’ll be sending Lucy’s next kit this week!
This subtle data gives this company the ability to reach me emotionally EVERY time they want to interact with me. They know something their competitors do not; my daughter’s name.
A well designed form is easy to use and has a good entry experience. A truly great form does all that, and empowers business processes to be exceptional.
What can you change in your forms to delight your customers later?
Are you able to test your theories?
If you want the flexibility to build great experiences, empower employees and customers while improving business outcomes you should really check out Kinetic Data today. Don’t want to check out another company in your free time? Send your app dev pros to our developer site, or email us and we’ll check you out instead!
Cassy Lueneburg